Nature's Little Secret was founded by Sharnae Williams, a mother and wife with over 14 years of experience in hair care. After personally facing the challenges of thinning hair from relaxers, Sharnae made the courageous decision to embrace her natural texture in 2014. She soon realized that her hair lacked moisture and struggled with breakage, despite using various natural hair products. This led her on a journey of extensive research into natural ingredients. For two years, Sharnae dedicated herself to experimenting, blending, and testing until she found the perfect natural remedies that breathed life back into her hair. Inspired by her husband's suggestion, Nature's Little Secret LLC was born in 2018.
Our products are meticulously handcrafted with a blend of natural and organic ingredients, tailored to cater to all hair types. They are pH balanced and formulated without parabens, formaldehyde, artificial colors, harsh sulfates, coconut oil, shea butter, silicones, and phthalates.
Our goal is simple: empower you to embrace your natural curls with confidence. Feel stunning and self-assured every time you style your hair with our premium, love-crafted products. Join us at Natureās Little Secret as we revolutionize natural hair care. Letās celebrate the beauty of curls TOGETHER!
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What Sets Us Apart (And Why It Matters)
We use plant-based, nutrient-rich ingredients like okra, fenugreek, banana, and avocado to nourish hair from the inside out. These ingredients help boost moisture retention, soften strands, reduce breakage, and make detangling easierāso every step, from wash day to styling, feels like care, not a chore.
Dry hair? Not here. Our formulas are packed with humectants and botanicals that deeply hydrate and help lock in moistureāleaving your hair soft, manageable, and ready to thrive between wash days.
Whether your hair is straight, wavy, coily, or somewhere in betweenāNLS is made to meet your hair where it is. Our formulas are crafted to deliver softness, strength, and lasting moisture across all textures. From twist-outs to silk presses, weāve got the nourishment your hair needs to thrive.
No harsh sulfates. No phthalates. No parabens. No coconut oil. Just clean, effective care that supports your hairās natural integrityāwithout compromise. Every ingredient is selected with intention to give you results you can feel.
Each batch is made with careānot mass-produced in a factory. That means fresher formulas, better quality control, and products that truly deliver. Because you deserve nothing less.
I started Natureās Little Secret after struggling to find clean, effective, and affordable products that actually worked for my natural hair. I was tired of complicated routines and empty promises. So I created a line rooted in care, education, and real passionādesigned to make your hair routine feel effortless, nourishing, and truly effective.
ā Sharnae Williams, Founder of NLS