Importance Of Clarifying

Have you noticed that your curls have become limp and don't have that “bounce back” anymore? Well, you may be experiencing product build-up and need a good clarifying session to get your hair back on track!

When you have build-up, it means that you have layers of product on your strands — anything that you put on top of it will continue to build up instead of absorbing properly. How do you know if you have product build-up? Here are some signs to look out for:

- Your hair looks dull/lifeless

- Less definition

- Dry hair that won’t absorb moisture

- Your hair is flaking

Product build-up happens for a variety of reasons. You could be heavy-handed with your products, not shampooing thoroughly, or only focused on co-washing.

With the number of products we use as naturalista's, it’s easy for the build-up to happen. Just think about the amount of leave-in conditioners, oils, gels, and mousses you use. If you never remove those with an effective cleanser, they will continue to pile up on your hair.

Also, if you have low porosity hair, you’re more prone to product build-up since your cuticles are tightly sealed. This means that the product may have a harder time absorbing and sit on top of your hair.

To avoid this from happening, it’s important to give your curls a fresh start each month with a quality clarifying shampoo:


Best Clarifying Shampoo


A great shampoo to add to your regimen is our Lemon & Rosemary Clarifying Shampoo.

Our sulfate-free, pH-balancing cleanser helps remove dirt, oil, and product build-up without leaving your hair with the squeaky feeling. You won’t have to worry about your curls or scalp feeling dried out after using it.

After using our shampoo, you’ll notice that your curls will come back to life! Since the build-up will be gone, your hair and scalp will finally be able to breathe and absorb any products that you apply.

Our shampoo is packed with amazing ingredients such as Lemon, Rosemary, and Aloe Vera. It’s also perfect for all hair types and textures!


How To Use Our Shampoo

- Wet your hair thoroughly with warm water

- Apply the shampoo and massage into hair and scalp gently

- Rinse completely and repeat as needed

- Follow up with the Cucumber Shampoo or any of the deep conditioners for additional moisture


It’s good to use a clarifying shampoo once a month, however, it’s important to pay attention to the needs of your hair. If you need to clarify more often, then that’s okay! Everyone’s hair is different and you have to find a regimen that works best for you.

Keeping your hair free of build-up can encourage healthy hair growth, which is something we’re all aiming for! Taking care of your scalp is key if you want to keep your curls healthy and flourishing on your journey.


Blog Post Contributor: @naturally_madisen Website:

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